We're constantly learning to associate and create meanings out of things that are happening around us and this is usually occurring on a level of unconscious awareness. So, you remember the feelings of that long ago moment once again when you hear the music.Īnchoring is part of our lives. For example, is there a certain song that brings back memories of a particular person with whom you were once in a relationship? This is because while you were in the peak of an emotional state, the sound of this music was playing. This is the process that links events in our lives that become associated to intense emotional states with consistent repetition. Today we'll be looking at the process called "anchoring".
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